

Don’t Sell Your Home to Fund Your Care. Let the CHIP pay for it.
A bit about us
Established in 2016
Launched in 2016 by Founder and CEO Jeremy Nixey, so that families across the UK wouldn’t have to sell their home to pay for care.
HQ in South Wales
Located close to Cardiff and a short commute from major UK cities including Bristol and London.
Charity owned
My Lifetime Care is owned by Registered Charity My Respite Care (Charity No. 1152941).
A Lifetime of Care, A Legacy Preserved
FOunder & ceo
Jeremy Nixey
“I founded Shaw Healthcare with one simple belief: the people who deliver care should own the value they create. That’s why Shaw was built as a staff-owned business—giving those on the front line of care the dignity, recognition, and shared ownership they deserve. Today, Shaw Healthcare is the UK’s largest staff-owned health and social care company, offering care home, community hospital, and domiciliary care services.”


head of Customer relations
Deborah James
As a passionate advocate for the elderly, I am deeply committed to ensuring that every client has the support they need to access and fund quality care. Through clear communication and a strong work ethic, I ensure that every client receives the attention and guidance they need. I take pride in building trusted relationships and in leading a team that shares my passion for making a real difference in people’s lives. I believe that excellence is achieved through consistency, attention to detail, and going the extra mile—something I strive to deliver with every interaction.


CUSTOMER RELATIONS MANAGER
Dena Cleverdon
Helping families navigate one of life’s most challenging transitions with support and clarity is what motivates me every day, navigating a world that they may never have been in before. I am dedicated to helping the elderly access the care they need because I believe everyone deserves dignity, security, and support in their later life. Too often, elderly individuals and their families face overwhelming financial and emotional stress when it comes to long-term care planning. I’m passionate about easing that burden.


Marketing manager
Ieuan-Rhys Beal
My passion lies in connecting with and empowering customers and their families through targeted and compassionate marketing campaigns. The importance of making the customer journey as clear and compassionate as possible is what’s drives me. This new site provides the user with a pathway to fund their care fees and retain their legacy for further generations, and that forms the pillars of which My Lifetime Care was founded.


